What is a BATNA and WATNA?

What is a BATNA and WATNA?

If you want to be a confident negotiator, you need to understand BATNAs and WATNAs. This video explains what BATNAs and WATNAs are. See how setting BATNAs and WATNAs keeps you in control of negotiations. Walk through three steps for setting a BATNA and WATNA during a negotiation. This is a quick, easy-to-understand introduction which will transform your approach to negotiation at work. Download a complementary tip sheet for this video here.

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